Mark Gilbert ATN: Overcoming Common Online Sales Hurdles

 

Mark Gilbert ATN on the Many Challenges in Online Selling

Selling online seems like a breeze, but some common challenges overwhelm even the most seasoned sellers. That's where Mark Gilbert from ATN comes in. He shares his insights on how to conquer these hurdles and find success in the world of online sales.

Branding

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Online selling is like a huge marketplace with sellers galore. It's easy to get lost in the crowd. Mark Gilbert ATN stresses the importance of having a clear strategy. To stand out, you need to know your customers inside and out. How do you do that? Data analytics can be your best friend. Analyzing customer behavior and adapting your marketing strategy accordingly can help you shine in the crowded online market.

Cybersecurity

Security is a big deal when you're selling online. Your customers trust you with their personal information and hard-earned money. That is why putting top-notch security measures even for up-and-coming brands is necessary. Cybersecurity is about protecting both your business and your customers. Secure payment gateways, keeping up with cybersecurity trends, and staying vigilant are key.

Logistics and shipping problems

Getting products to customers on time is a significant challenge. Customers expect quick and reliable deliveries. Build efficient supply chains and partner with trusted courier services. It ensures that your customers get their orders promptly and in excellent condition.

Consumer loyalty

In online selling, trust is like gold. Dealing with returns and addressing customer complaints can be daunting. Mark Gilbert ATN suggests offering responsive customer support and maintaining transparent return policies. It builds trust and also keeps your customers happy and loyal.

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Mark Gilbert ATN knows that online selling can sometimes be challenging. It is competitive and demands security, efficient logistics, and customer trust. But with a solid strategy, robust security measures, streamlined logistics, and a customer-centric approach, you can navigate these challenges successfully. These insights can be your compass in the vast ocean of online sales. Gear up, face the hurdles, and turn your online business into a thriving success.

Stay tuned for more valuable insights from Mark Gilbert ATN as he delves into the path to success in the fiercely competitive online business landscape. Subscribe to this page for updates.

Mark Gilbert of Scottsdale, AZ's Tips for Car Marketing

 

Mark Gilbert of Scottsdale AZ: Digital Online Marketing Tips

Seasoned automotive marketers know how to reach the right audience through effective digital marketing tactics. Know which strategies work by reading this guide to automotive digital marketing strategy.

Here are the most effective digital marketing strategies you can work with, according to Mark Gilbert from Scottsdale, AZ.

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Video Marketing with YouTube Creators

There is one common thread that sums up how consumers behave today. They do online research first before buying any product.

According to Think with Google, 92% of car shoppers conduct their online research by watching videos. Among them, 63% prefer a 360-degree video inside a car instead of a test drive.

The same study also found many customers prefer YouTube creators collaborating with car companies. The engagement rate for YouTube creator videos is 64% when they reach the 10-minute mark.

When automakers make their videos, the engagement rate falls to 1%. The engagement rate for car brands is 74% when their YouTube videos are less than a minute.

Optimize Your Website for Mobile

Mobile devices play a huge role for automotive marketers. It is about offering the best user experience across multiple devices, notes Mark Gilbert Scottsdale AZ.

According to Google Analytics data, users leave the site when a video takes more than 3 seconds to load. Mark Gilbert of Scottsdale, AZ, suggests checking your domain on Google's Test My Site and seeing what changes you can make.

As mobile devices have smaller screens, they can be hard to navigate. Make your website menu simple and place your contact address for users to find easily.

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Local SEO with Google My Business

Local SEO helps in all the stages of the buying process but impacts mostly later stages when customers are ready to make a purchase. For automotive marketers and car dealers alike, local searches are essential.

You also have to understand the different ranking factors on Google when it comes to local searches. A study by Moz.com suggests that there are unique local organic ranking factors.

Google suggests proximity, relevancy, and online reviews for showing up on top of local searches.

Read more about digital marketing in the auto industry by subscribing to this page for Mark Gilbert of Scottsdale, AZ.

Mark Gilbert ATN: Can Virtual Showrooms Help Dealerships?

 

Mark Gilbert ATN on the Benefits of Virtual Showrooms

In a world that's constantly evolving, it's no surprise that our shopping habits are changing too. With advances in technology, we've seen the rise of virtual showrooms as an innovative new way to shop for products of all kinds. From clothes to electronics, there's seemingly no limit to what we can purchase online. But perhaps the most exciting application of virtual showrooms is in the world of vehicles. With life getting increasingly busier, the convenience of being able to browse and purchase a car from the comfort of your own home is a game-changer. Mark Gilbert ATN explores the benefits of virtual showrooms and how they are changing the car buying experience.

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What exactly is a virtual showroom?

A virtual showroom is an online platform that showcases a wide array of products, in this case, cars, using cutting-edge technology. It allows customers to browse various makes and models from their homes. Customers can view high-resolution photos of the cars, access detailed car specifications, and even take a virtual tour of the car's interior.

Benefits of virtual showrooms for dealerships and car sales

Wider Reach: With a virtual showroom, car dealerships can reach a wider audience. Customers from anywhere around the globe can access the showroom and view the cars on offer, says Mark Gilbert ATN. It can lead to a broader customer base and increased sales.

Convenience: A virtual showroom allows customers to browse through cars from anywhere, at any time of the day. They can access the showroom from their smartphones, laptops, or tablets, eliminating the need to visit a physical dealership.

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Increased Sales: With the convenience of a virtual showroom, Mark Gilbert ATN believes that customers are more likely to engage in the car buying process. They can compare multiple cars, see financing options, and even schedule test drives, boosting sales.

Reduced Overheads: Car dealerships can reduce overheads such as utilities, rent, and maintenance costs associated with running a physical dealership. It allows them to allocate more funds toward marketing and other business areas.

Mark Gilbert ATN has written and released a series of blogs on online car sales, automotive showrooms, and more. Check his posts by visiting this page.

Mark Gilbert ATN: Important Reminders for Online Shoppers

 

Mark Gilbert ATN: What to Remember When Buying Online

Online shopping is widely practiced nowadays, says Mark Gilbert ATN. Millions of people purchase everything they need and want over the internet daily. Unlike brick-and-mortar businesses, though, online stores are sometimes not what they seem. As such, people are encouraged to buy from online establishments that have seals of approval. 

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Today, Mark Gilbert ATN shares some things people should be wary of when purchasing goods from an online seller.
 
First, keep in mind that some sellers post fake reviews. Yes, people may look at the reviews of an establishment and see glittering five-star ratings across the board. These are the establishments that people need to look out for. Checking if these reviews are real is basic. Just see if the profiles of the reviewers are accessible. If they are not, there's a big chance someone from the establishment created them.
 
Another thing online shoppers need to be careful of is the full cost of products. Mark Gilbert ATN mentions that there are times when additional fees, such as shipping and packaging, aren't shown until much later. There are also times when the details are much more mundane. Sometimes, products are sold with "free shipping" but with additional fees such as yearly subscriptions or memberships. 
 
There are other things online shoppers need to be wary of, such as counterfeit goods. Even the biggest sites sometimes carry them. Shipping problems are also a huge issue. According to Mark Gilbert ATN, sometimes orders never arrive.

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However, identity theft is one of the most serious threats to online shoppers. It is crucial to remain vigilant and take necessary precautions, especially when giving out personal information. One effective way to tackle this problem is by investigating the seller's credibility before giving out any details. It helps to ensure that you are dealing with a legitimate business and that your personal information will be kept secure.

Mark Gilbert ATN is a veteran of the automotive sales industry. He shares his knowledge and experience in automotive marketing and sales with readers everywhere. Follow this page for updates.

Mark Gilbert Explains How SMS Can Be A Marketing Tool to Drive Sales

Mark Gilbert feels that with tens of thousands of dealerships and car lots that are found throughout the country, the competition can be incredibly fierce. It’s vital to leverage any sales advantage that a location can get. This kind of competition means that an excellent dealership will also have to think about getting creative with the way they handle their marketing to drive up sales.

One of the methods that other areas might not have thought of is the use of SMS as a marketing tool. It makes perfect sense if you think about it: everyone is always on their phones these days. So, Mark Gilbert recommends trying to get a leg up on the competition and use mobile users to your advantage. Try these techniques if you have a subscriber list in your hands.

1. Use SMS to boost promos
Got a new promo on your dealership that you’re trying to get traction on? Send out an SMS blast to your subscriber list to let them know. Give them the info: When what, and how long it’ll be on. Make sure to add a link they can click on!

2. Use it for customer support
If you’ve got mobile communication for your customers, then you can also open it up as a customer support method. Mark Gilbert knows the importance of catering to the customers’ needs. They might find it infinitely more convenient to reach your dealership through SMS rather than having to call.

3. Prompt during the holidays
During the holiday seasons, people get a little looser with their budgets. They might be more willing to spend a little in celebration, or as a gift for someone. So make sure you stay on their mind by sending out a holiday greeting or promo through SMS. Mark Gilbert believes that a little bit of creative marketing can go a long way. And with mobile usage rapidly rising, this is one of the most innovative ways to boost your sales.

Mark Gilbert: Three Things Your Dealership Might Be Doing Wrong

According to Mark Gilbert, car dealerships are not really known for stepping out of their comfort zone when it comes to management. A recent poll reveals that car salespeople rank low when it comes to consumer trust. Clearly, there are a lot of things that could use a bit of tweaking, particularly in terms of customer experience.

If you feel your dealership is not performing to its potential, Mark Gilbert thinks you might be doing any of the three things below.

1. Being too specific. We have access to a lot of data that tracks how many cars of each model and color are sold at any given time. But Mark Gilbert says fewer than 20% of customers end up buying the specific car that they were looking for at first. Instead of closing the door on indecisive customers, the smart thing to do is to offer them something else. If they have second thoughts about their first choice, perhaps the next options will reel them in.

2. Not knowing when to let go of a customer. Mark Gilbert shares that one of his pet peeves when he was buying cars at other dealerships was being shadowed by a salesperson all the time. He understands that salespeople are only doing their jobs, but some people need to figure things out by themselves before deciding on a purchase. This attitude shown by some salespeople only shows that they don’t trust their customers to make the right choice. The best thing to do is to be polite and respect the customer’s time and space.

3. Not investing in employee development. Most car dealerships consider training an expense. However, Mark Gilbert says you cannot afford to not train your people. Whether they are salespeople or mechanics, your employees need to know more about the cars they sell or service, the people who come into the dealership daily, and how to figure out the best car for one’s needs. Failing to figure this out is equivalent to abandoning promising leads.

Mark Gilbert on Clever Lead Generating Ideas to Car Sales Using Your Website

Mark Gilbert knows, one of the main goals of any dealership is to make sales. But it’ll take more than a smile and charisma to generate many leads out on the sales floor or online—car dealerships need to get a little more creative these days when it comes to attracting potential buyers.

The one thing that hasn’t change though is that a great car sales team seeks out what the buyers want and what they’re looking for. And then that team finds a way to address that need within the dealership. You just have to be a little creative about it.

Consider the following smart tips and tricks:

1. Populate your blog with great information
Mark Gilbert understands that buyers trust dealers and dealerships to know what they’re talking about. If they sound informative, exciting, and full of valuable knowledge about the industry, they most certainly know what they are doing. It leads customers to trust them more. So why not try populating your dealership’s blog with great information about cars? Once they see that you are credible, potential customers will soon be referring back to you.

2. Make that website mobile friendly
Speaking of your website, you’re missing out on a lot if your website isn’t mobile-friendly. Not everyone shopping online will be coming from a computer. The mobile marketing field is increasing by the day. Mark Gilbert believes that your next customers may be browsing your site as they ride home, frustrated by public transportation.

3. Tap into that FOMO
Strike when the iron is hot. If you sense that there might be a big sales season on the way, bolster customers further by holding a big dealership sales event. People are more likely to take advantage of what they feel are promos or big campaigns, as they wouldn’t want to miss out. Mark Gilbert can’t emphasize enough how important it is to be a little more creative and to think outside the box when it comes to approaching potential customers. It’s a brave new world; it’s time to try something new.