Mark Gilbert of Scottsdale, AZ's Tips for Car Marketing

 

Mark Gilbert of Scottsdale AZ: Digital Online Marketing Tips

Seasoned automotive marketers know how to reach the right audience through effective digital marketing tactics. Know which strategies work by reading this guide to automotive digital marketing strategy.

Here are the most effective digital marketing strategies you can work with, according to Mark Gilbert from Scottsdale, AZ.

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Video Marketing with YouTube Creators

There is one common thread that sums up how consumers behave today. They do online research first before buying any product.

According to Think with Google, 92% of car shoppers conduct their online research by watching videos. Among them, 63% prefer a 360-degree video inside a car instead of a test drive.

The same study also found many customers prefer YouTube creators collaborating with car companies. The engagement rate for YouTube creator videos is 64% when they reach the 10-minute mark.

When automakers make their videos, the engagement rate falls to 1%. The engagement rate for car brands is 74% when their YouTube videos are less than a minute.

Optimize Your Website for Mobile

Mobile devices play a huge role for automotive marketers. It is about offering the best user experience across multiple devices, notes Mark Gilbert Scottsdale AZ.

According to Google Analytics data, users leave the site when a video takes more than 3 seconds to load. Mark Gilbert of Scottsdale, AZ, suggests checking your domain on Google's Test My Site and seeing what changes you can make.

As mobile devices have smaller screens, they can be hard to navigate. Make your website menu simple and place your contact address for users to find easily.

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Local SEO with Google My Business

Local SEO helps in all the stages of the buying process but impacts mostly later stages when customers are ready to make a purchase. For automotive marketers and car dealers alike, local searches are essential.

You also have to understand the different ranking factors on Google when it comes to local searches. A study by Moz.com suggests that there are unique local organic ranking factors.

Google suggests proximity, relevancy, and online reviews for showing up on top of local searches.

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