Mark Gilbert knows, one of the main goals of any dealership is to make sales. But it’ll take more than a smile and charisma to generate many leads out on the sales floor or online—car dealerships need to get a little more creative these days when it comes to attracting potential buyers.
The one thing that hasn’t change though is that a great car sales team seeks out what the buyers want and what they’re looking for. And then that team finds a way to address that need within the dealership. You just have to be a little creative about it.
Consider the following smart tips and tricks:
1. Populate your blog with great information
Mark Gilbert understands that buyers trust dealers and dealerships to know what they’re talking about. If they sound informative, exciting, and full of valuable knowledge about the industry, they most certainly know what they are doing. It leads customers to trust them more. So why not try populating your dealership’s blog with great information about cars? Once they see that you are credible, potential customers will soon be referring back to you.
2. Make that website mobile friendly
Speaking of your website, you’re missing out on a lot if your website isn’t mobile-friendly. Not everyone shopping online will be coming from a computer. The mobile marketing field is increasing by the day. Mark Gilbert believes that your next customers may be browsing your site as they ride home, frustrated by public transportation.
3. Tap into that FOMO
Strike when the iron is hot. If you sense that there might be a big sales season on the way, bolster customers further by holding a big dealership sales event. People are more likely to take advantage of what they feel are promos or big campaigns, as they wouldn’t want to miss out.
Mark Gilbert can’t emphasize enough how important it is to be a little more creative and to think outside the box when it comes to approaching potential customers. It’s a brave new world; it’s time to try something new.
