Mark Gilbert ATN: Get a Leg Up in Business Via Social Media

 

Mark Gilbert ATN talks about how to use social media to boost online sales.

Mark Gilbert ATN: No Business Like Social Media Business

The influence of social media as a pivotal tool for online businesses is undeniable, with Instagram serving as a prime example. A remarkable statistic reveals that about 900 million users on Instagram actively follow businesses, constituting a substantial 90 percent of the platform's entire user base.

In the realm of business, Mark Gilbert underscores the high probability that your target audience is active on social media. It's likely that potential customers are eagerly awaiting your engagement or actively searching for your business. Fortunately, there are many effective strategies to enhance your brand presence on social media. Yet, like any worthwhile venture, it's crucial to start by mastering the fundamentals.

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For instance, consider one of the most basic things, which is knowing your target audience. 

Because the benefits of social media come from your audience, you want to make sure that you're targeting the right people. If you don't know your target audience, you should work to identify them. That way, you can use whatever social media platform you choose effectively.

If you own a business that already has a following on social media platforms, you can use that and look at your existing audience. Look at all the things your followers have in common. You can also connect accounts and consolidate followers. Instagram and Facebook are connected. Look at factors like demographics, location, and more. 

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Mark Gilbert suggests doing your research, finding out what other brands your followers follow,
and knowing what's important to them. Do research as to why they love what
you're selling. A lot of this information can be found by examining your analytics on social media. Your web analytics will provide this demographic information, as well. 

Mark Gilbert of Scottsdale ATN is a veteran of the automotive sales industry. He shares his knowledge and experience in automotive marketing and sales with readers everywhere. Read more of his articles by clicking here.